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Mustang - Mach-E Campaign

A Pan-European campaign for the Mustang Mach-E

 

The Mach-E is the first all-electric Mustang. It brings soul and swagger to the dull EV market. However, there was a lot of skepticism around this car. The truth is: the Mach-E lives up to the pony badge. To all haters out there: Watch me.

For the launch film, we went on an energetic city drive with the Godfather of Soul, James Brown as the ultimate soundtrack.

 
 
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The Mach-E is the first all-electric Mustang. It brings soul and swagger to the dull EV market. However, there was a lot of skepticism around this car. The truth is: the Mach-E lives up to the pony badge. To all haters out there: Watch me.

 

Role: Creative Directors
Director: We Are From LA
Photographer: Tom Craig