smart - The smart Way
A film showcasing the history and future of smart
Just because it's not consumer-facing doesn't mean it can't have an in-your-face attitude. smart went all electric in 2020 and needed to tell their employees about this big change.
We went on a journey through the city, where a protagonist reminded us about the brand’s history and told us what was in store.
Role: Copywriter, Art Director
Director: Pantera Cinematographer: Matthew Ballard
