Voice control and revolutionary personalization features make the A-Class the first car that adapts to you, not the other way around.

Our main film not only introduced the A-Class to the world but also served as Nicki Minaj’s comeback after a lengthy social media silence. Moreover, it hit 3 million views in less than 48 hours.

For the feature films, we placed people and their stories at the center of our campaign instead of praising cold tech jargon.

These three online films introduce us to the human traits and quirks that inspired the technology inside the A-Class:

We took an editorial approach by mixing fashion and tech photography. Instead of going for pure car porn, we turned the A-Class and its drivers into our heroes.