Electric car ads always look like bad trailers of a Minority Report spin-off. The truth is that people still have plenty of worries about driving electric. Instead of being all serious and techy, we made a film with a good dose of self-mockery and a clear solution: drive electric where it makes sense.

For the still images of the campaign, we distanced ourselves from classic car photography and went for a contemporary approach. We left tripods behind and shot analogue in order to capture authentic moments.